Dean&Deluca XP

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Dean & Deluca XP

2017

branding
packaging
Digital

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THE project

 

Dean&Deluca XP is a new take-out and dine-in restaurant planned to open its first location in New York City. The brand is taking the food/dining experience to a new level by keeping a simple modern, yet high quality approach collaborating with Berlin based Architecture studio Ole Scheeren. The branding includes logo, packaging, editorial, way-finding and web/app design.

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