Covergirl

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Covergirl

2017

re-branding
packaging
art direction

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THE project

 

Complete re-brand of Covergirl packaging and Art Direction for in-store photography. The new Covergirl brand is simple, graphic and colorful. The process of working and re-shaping the brand was to keep these values and carry them into packaging, photography and graphics that would stand out in a busy drug store environment.

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